"Measure which wellness website pages produce booked introductions" "Source","https://bluefinchadvisors.com/blog/measure-which-wellness-website-pages-produce-booked-introductions" "Basis","This planning scenario uses the values entered. It is not an industry benchmark or a quote." "Inputs","Value","Unit" "Unique inquiries from selected page A","40","number" "Page A inquiries with confirmed introductions","16","number" "Unique inquiries from selected page B","30","number" "Page B inquiries with confirmed introductions","9","number" "Results","Value","Unit" "Page A recorded confirmation share","40","percent" "Page B recorded confirmation share","30","percent" "Observed percentage-point difference","10","number" "Calculation detail","Value","Unit" "Page A inquiries without confirmed introductions","24","number" "Page B inquiries without confirmed introductions","21","number" "Assumptions" "Define source attribution and deduplicate inquiries under a stated rule." "Keep each confirmed introduction linked to its own inquiry cohort." "Use one observation date and retain pending requests." "The descriptive shares prove no causal page effect or clinical outcome." "Result notes" "No tracking, message or booking is created." "Use aggregate totals, not actual URLs with private values." "Empty inquiry groups have unavailable rates rather than invented zero conversion." "Sources" "HubSpot: Task owners, due dates and associated records","https://knowledge.hubspot.com/tasks/create-tasks" "Google Analytics: Avoid personal information in collected fields","https://support.google.com/analytics/answer/6366371?hl=en" "HHS: Covered entities, information and actual Privacy Rule scope","https://www.hhs.gov/hipaa/for-professionals/privacy/laws-regulations/index.html" "NIST: Comparing observed proportions and statistical questions","https://www.itl.nist.gov/div898/handbook/prc/section3/prc33.htm" "BlueFinch: Website findings, source dates and collection gaps","https://bluefinchadvisors.com/toolbox/website-audit"