"Measure which wrap-shop lead sources produce completed installations"
"Source","https://bluefinchadvisors.com/blog/measure-which-wrap-shop-lead-sources-produce-completed-installations"
"Basis","This planning scenario uses the values entered. It is not an industry benchmark or a quote."

"Inputs","Value","Unit"
"First-source inquiries","40","number"
"First-source completed outcomes","12","number"
"Selected first-source costs","600","currency"
"Second-source inquiries","20","number"
"Second-source completed outcomes","8","number"
"Selected second-source costs","400","currency"

"Results","Value","Unit"
"First-source completion share","30","percent"
"Second-source completion share","40","percent"
"First minus second (percentage points)","-10.000000000000004","number"

"Calculation detail","Value","Unit"
"First-source selected cost per completed outcome","50","currency"
"Second-source selected cost per completed outcome","50","currency"
"First-source inquiries without completed outcome","28","number"
"Second-source inquiries without completed outcome","12","number"

"Assumptions"
"Use one documented attribution rule and common observation date."
"Count inquiries with a completed outcome once, not vehicles or invoice lines."
"Different scope and sales cycles limit comparability."
"Unknown source records remain unknown. No campaign causation is inferred."

"Result notes"
"Uncompleted inquiries are not automatically lost jobs."
"Revenue, variable job costs and profit are not modeled. Zero denominators remain unavailable."

"Sources"
"Google Analytics: Collect campaign data with custom URLs","https://support.google.com/analytics/answer/10917952?hl=en"
"3M: Fleet vehicle graphics and film selection","https://www.3m.com/3M/en_US/graphics-signage-us/applications/vehicles-and-transportation/fleet-graphics/"
"BlueFinch: Website audit scope","https://bluefinchadvisors.com/toolbox/website-audit"
"BlueFinch: Business dashboard scope","https://bluefinchadvisors.com/toolbox/business-dashboard"