"Price a wellness loyalty reward from its real fulfillment cost"
"Source","https://bluefinchadvisors.com/blog/price-a-wellness-loyalty-reward-from-its-real-fulfillment-cost"
"Basis","This planning scenario uses the values entered. It is not an industry benchmark or a quote."

"Inputs","Value","Unit"
"Selected revenue before reward","120","currency"
"Selected variable fulfillment costs","55","currency"
"Fulfilled fixed reward cost","10","currency"
"Qualifying sales with fulfilled rewards","20","number"
"Selected group program expenses","40","currency"

"Results","Value","Unit"
"Before-reward contribution","65","currency"
"After-reward contribution","55","currency"
"Group contribution after selected expenses","1060","currency"

"Calculation detail","Value","Unit"
"Modeled reward fulfillment costs","200","currency"
"Selected expense per fulfilled reward","2","currency"
"After-reward contribution share","45.83333333333333","percent"

"Assumptions"
"Define the reward, actual fulfillment event and source costs."
"Use consistent revenue and variable-cost boundaries."
"Selected contribution is not accounting net profit."
"Rewarded sales are not automatically additional sales caused by the program."

"Result notes"
"No offer or reward is issued."
"Zero fulfilled rewards retain selected group expenses."
"No treatment suitability, clinical frequency or health result is established."

"Sources"
"HubSpot: Task owners, due dates and associated records","https://knowledge.hubspot.com/tasks/create-tasks"
"SBA: Price, variable costs and contribution estimates","https://www.sba.gov/business-guide/plan-your-business/calculate-your-startup-costs/break-even-point"
"BlueFinch: Optional paid loyalty service and messaging requirements","https://bluefinchadvisors.com/toolbox/customer-loyalty"
"FTC: Evidence for express and implied health advertising claims","https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance"