"Review wellness repeat visits without confusing prepaid purchases with attendance"
"Source","https://bluefinchadvisors.com/blog/review-wellness-repeat-visits-without-confusing-prepaid-purchases-with-attendance"
"Basis","This planning scenario uses the values entered. It is not an industry benchmark or a quote."

"Inputs","Value","Unit"
"Customers enrolled in selected group","50","number"
"Enrolled customers with complete observation window","40","number"
"Fully observed customers with a recorded return","18","number"
"Fully observed comparison customers","40","number"
"Comparison customers with a recorded return","14","number"

"Results","Value","Unit"
"Observation coverage","80","percent"
"Observed enrolled-group return share","45","percent"
"Observed comparison return share","35","percent"

"Calculation detail","Value","Unit"
"Observed percentage-point return difference","10","number"
"Enrollments still outside a complete observation window","10","number"
"Observed enrolled customers without a recorded return","22","number"
"Comparison customers without a recorded return","26","number"

"Assumptions"
"Define an initial attended event and qualifying later attendance."
"Use a complete, comparable observation window before eligibility."
"Count each eligible customer once, regardless of number of returns."
"Purchased credits and subscriptions do not establish attendance or causation."

"Result notes"
"No credit, offer, appointment or attendance record is changed."
"Pending observation is not a lost customer."
"Shares are descriptive, not proof the program caused returns or improved health."

"Sources"
"HubSpot: Task owners, due dates and associated records","https://knowledge.hubspot.com/tasks/create-tasks"
"SBA: Price, variable costs and contribution estimates","https://www.sba.gov/business-guide/plan-your-business/calculate-your-startup-costs/break-even-point"
"NIST: Comparing observed proportions and statistical questions","https://www.itl.nist.gov/div898/handbook/prc/section3/prc33.htm"
"BlueFinch: Optional paid loyalty service and messaging requirements","https://bluefinchadvisors.com/toolbox/customer-loyalty"