"Track a wrap-shop reactivation campaign through paid jobs"
"Source","https://bluefinchadvisors.com/blog/track-a-wrap-shop-reactivation-campaign-through-paid-jobs"
"Basis","This planning scenario uses the values entered. It is not an industry benchmark or a quote."

"Inputs","Value","Unit"
"Eligible customers in the campaign cohort","120","number"
"Recorded reached customers from this cohort","90","number"
"Customers with qualifying fully paid jobs","6","number"
"Selected campaign costs","390","currency"
"Selected qualifying-job revenue","21000","currency"
"Selected qualifying-job variable costs","15000","currency"

"Results","Value","Unit"
"Paid-outcome share of eligible cohort","5","percent"
"Paid-outcome share of reached customers","6.666666666666667","percent"
"Selected campaign cost per paid-outcome customer","65","currency"

"Calculation detail","Value","Unit"
"Selected job contribution before campaign costs","6000","currency"
"Selected contribution after campaign costs","5610","currency"
"Eligible customers not recorded as reached","30","number"
"Reached customers without a qualifying paid outcome","84","number"

"Assumptions"
"One eligibility rule, campaign period and observation date apply."
"Each count represents distinct customers from the same nested cohort."
"Fully paid jobs are verified from your actual invoice/payment records."
"Money fields cover only the defined qualifying jobs and selected expenses."
"Recorded associations are not proof of incremental campaign sales."

"Result notes"
"Selected contribution excludes other expenses and is not net profit."
"Revenue attribution and customer-level outcomes require actual record review."

"Sources"
"FTC: CAN-SPAM compliance guide for business","https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business"
"Google Analytics: Campaign URL parameters","https://support.google.com/analytics/answer/10917952?hl=en"
"BlueFinch: Customer loyalty availability and terms","https://bluefinchadvisors.com/toolbox/customer-loyalty"
"BlueFinch: Business dashboard scope","https://bluefinchadvisors.com/toolbox/business-dashboard"