"Turn competitor research into one useful weekly action"
"Source","https://bluefinchadvisors.com/blog/competitor-observation-to-action-priority"
"Basis","User-entered planning records. Filled fields do not establish completion, approval or compliance."

"Observed gap","Source and date","Customer relevance","Your verified capability","Small next action","Outcome to check","Missing required fields"
"Unclear booking preparation","Public page / example date","Frequent caller question","Process confirmed","Update one paragraph","Fewer incomplete inquiries","None"

"Use this worksheet"
"Starting values are fictional examples, not customer records."
"Keep confidential evidence in your approved business systems. Record only a reference here."
"Complete each row from observed evidence. A completed worksheet does not certify legal compliance or provider compatibility."
"Export your CSV to approved storage before leaving this page."

"Sources"
"SBA: market research and competitive analysis","https://www.sba.gov/counseling/plan-your-business/#market-research"
"Google: relevance, distance and prominence in local results","https://support.google.com/business/answer/7091?hl=en"
"BlueFinch: competitive intelligence","https://bluefinchadvisors.com/toolbox/competitive-analysis"