"Compare competitors over matching seasons and dates"
"Source","https://bluefinchadvisors.com/blog/competitor-seasonal-comparison-baseline"
"Basis","User-entered planning records. Filled fields do not establish completion, approval or compliance."

"Metric and source","Baseline window","Comparison window","Query and location held constant","Known seasonal differences","Supported conclusion","Missing required fields"
"Observed map position","Example September","Example October","Same query and points","Holiday hours changed","Observation only","None"

"Use this worksheet"
"Starting values are fictional examples, not customer records."
"Keep confidential evidence in your approved business systems. Record only a reference here."
"Complete each row from observed evidence. A completed worksheet does not certify legal compliance or provider compatibility."
"Export your CSV to approved storage before leaving this page."

"Sources"
"SBA: market research and competitive analysis","https://www.sba.gov/counseling/plan-your-business/#market-research"
"Google: relevance, distance and prominence in local results","https://support.google.com/business/answer/7091?hl=en"
"BlueFinch: competitive intelligence","https://bluefinchadvisors.com/toolbox/competitive-analysis"