"Structured data should describe your real page, not a better-sounding business" "Source","https://bluefinchadvisors.com/blog/local-business-structured-data-truth-audit" "Basis","User-entered planning records. Filled fields do not establish completion, approval or compliance." "Page and schema type","Claim in markup","Visible supporting content","Required-field issue","Truth or scope correction","Validation and public retest","Missing required fields" "Illustrative: article schema","Unsupported five-star rating","No genuine supporting display","Not a missing-field problem","Remove unsupported claim","Developer retest pending","None" "Use this worksheet" "The starting row is fictional, not merchant evidence. Replace it with your own verified record. Blank fields remain unresolved." "Create one row per decision or observation described in the article. Use the worked example to understand the method, not as proof about your business." "Record exact public URLs and collection dates where relevant. Unknown, failed and not checked are different from a verified pass." "Keep customer information, account credentials and private documents outside this worksheet. Use role names or internal references." "A completed row does not prove publication, authorization, indexing, rankings or revenue. Record the actual acceptance check separately." "Export the record to approved business storage if needed. Browser edits are cleared on reload." "Sources" "Google Search Central: structured-data guidelines","https://developers.google.com/search/docs/appearance/structured-data/sd-policies" "Google Search Central: image best practices","https://developers.google.com/search/docs/appearance/google-images"