Check your business name, address and phone across Google and your website: working record
Use this six-field worksheet to resolve conflicting public business facts without reducing consistency to cosmetic punctuation rules.
No signup. Enter reference codes, add records and download a CSV. Entries stay in the browser tab. Filled fields do not establish completion, approval or compliance.
| Business fact | Google public value | Website public value | Authoritative business value | Correction owner | Verified customer result |
|---|---|---|---|---|---|
| Illustrative: phone route | Old number | Same old number | Owner-confirmed current number | Profile and website roles |
- The starting row is fictional, not merchant evidence. Replace it with your own verified record. Blank fields remain unresolved.
- Create one row per decision or observation described in the article. Use the worked example to understand the method, not as proof about your business.
- Record exact public URLs and collection dates where relevant. Unknown, failed and not checked are different from a verified pass.
- Keep customer information, account credentials and private documents outside this worksheet. Use role names or internal references.
- A completed row does not prove publication, authorization, indexing, rankings or revenue. Record the actual acceptance check separately.
- Export the record to approved business storage if needed. Browser edits are cleared on reload.
A missing suite number can send a customer to the wrong door. An old phone number can send an inquiry to the wrong business. Start your consistency review with those real problems. Don't worry first about whether every page abbreviates “Street” the same way.
Use with this guide
Google Business Profile tool
Review the current scope and workflow for Google Business Profile tool.
business website tool
Review the current scope and workflow for business website tool.
Find which repair-shop website calls turn into scheduled work
A tap on the phone button is not a qualified call or a booked repair. Follow one recorded inquiry cohort through the shop’s actual scheduling records.
Choose the business’s approved facts
Get the real business name, exact customer-facing address, working phone route, and current hours right. Google’s representation guidelines say the name should match how the business is consistently represented in the real world, and the address should be accurate. Don’t stuff service keywords or city names into the Google business name unless they’re genuinely part of that identity. Keep approved details in a record the business controls. A marketing tool shouldn’t be the authority on something the owner hasn’t verified. The point is to get customers to the right place and help them understand the actual business, not chase a mechanical punctuation score.
Sources for this section: Google Business Profile: representing your business accurately
Compare public views rather than editor fields alone
Check the public Google profile and the live website contact page. Look at the header and footer, too. Shared components can keep an old number even after a page changes. The Google Business Profile tool shows connected information, depending on permissions and provider availability. The business website tool has a separate draft and publication state. A saved field in either system is not the same as a verified public result. Put the observed values beside the approved business value in the worksheet. Then you can see a real conflict without assuming one provider’s record is correct.
Sources for this section: Google Search Central: SEO starter guide
Test the route behind the number and address
A phone number can match everywhere and still send callers to the wrong place. Run an approved internal test and make sure it reaches the right business and location. Check the map destination and arrival instructions for the address, too. Say a shop finds that Google and its website both show the same old number, while a newer directory has the right one. Two sources agreeing doesn’t make that old number accurate. Fix the authoritative fact first, then align the public surfaces. And don’t publish staff’s personal numbers just because they answer faster, unless the business has explicitly approved that contact arrangement.
Sources for this section: Google Search Central: helpful, reliable, people-first content
Fix meaningful differences and preserve the record
Fix the wrong destinations, missing location details, and conflicting hours first. A cosmetic difference that leaves the address clear isn’t the same as a wrong building or disconnected line. Google’s local guidance calls for complete, accurate information, but doesn’t promise a ranking boost for any particular punctuation style. Give each correction to the person who controls that listing or page. Keep pending changes visible until you’ve checked the public result. Moving? Review old URLs, printed materials, and supplier listings as a separate project. Updating your website footer won’t fix every outside reference to the old address.
Sources for this section: Google Business Profile: local ranking guidance
Use the public-facts register
Make one row for each fact. Record what Google shows, what the website says, and what the business approved. Name the person responsible for corrections, then record the customer-facing verification result. Add a date, so the record still makes sense after a move or phone-provider change. Keep sensitive account details elsewhere. The register should say which value is right and why, not just that two websites match. BlueFinch’s eligible tools help organize connected profile and website work. But the business is still responsible for accurate facts and checking the actual customer route after publication.
An address can match except for a unit customers use. Check whether leaving it out sends visitors to the wrong entrance before you call it cosmetic. A harmless abbreviation doesn’t deserve the same repair priority as an outdated building number or a disconnected phone.
Primary sources
BlueFinch last reviewed these sources on October 23, 2026. Check the linked sources for current requirements and product details.
- Google Business Profile: representing your business accurately
- Google Search Central: SEO starter guide
- Google Search Central: helpful, reliable, people-first content
- Google Business Profile: local ranking guidance
Use this page for general business information. It is not legal, tax, or accounting advice.