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How Dual Pricing Helped A+ Automotive in Las Vegas

A+ Automotive was barely hanging on. Todd was covering the front desk himself to keep the labor numbers workable. His processing rate looked like 2.9% until BlueFinch added every statement charge. The all-in effective rate was 3.5%. BlueFinch moved eligible credit-card transactions to a 0% merchant credit-card rate, supplied the terminal, and helped the shop launch. The first full month produced more than $3,000 in net processing-cost reduction according to BlueFinch's private account records.

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What changed after the switch

The result gave Todd more room to leave the front desk and work on the business. In BlueFinch's assessment, the shop is doing much better now. The terminal was supplied at no charge, without an equipment lease, long-term contract, or cancellation fee. Account-specific monthly and other fees still apply. The 0% figure refers to the merchant credit-card processing rate on eligible configured transactions.

The numbers BlueFinch used

Before the change, the complete statement charges divided by settled card volume produced a 3.5% effective rate. During the first full month after launch, BlueFinch's private account review calculated more than $3,000 in net processing-cost reduction.

The exact statement periods, card volume, fee schedule, and statements are private. This result belongs to A+ Automotive. It does not predict another shop's result.

What came with the switch

BlueFinch supplied the pricing sign, staff setup support, and its proprietary review tools. A+ started at 4.0 on Yelp and 4.1 on Google. BlueFinch tracking later recorded both ratings in the upper-four-star range. That timing does not isolate the software as the only cause. Debit stayed on the account's normal disclosed pricing.

Evidence status

The business name, location, photograph, story, and publication are approved. BlueFinch calculated the account result from private records. Todd's direct quote and redacted statements are not published yet.